Cultural diversity as an asset in everyday working life

Andreia, what cultural tensions do you see in your everyday working life?

Cultural tensions arise in various areas, such as perceptions of time and decision-making processes: should the team make decisions democratically, or is the manager considered untouchable? Are deadlines fixed or flexible? There are also differences in the way criticism is expressed: is it addressed openly or indirectly?

Rules versus relationships – do you get to know your colleagues personally first or do you clarify formal aspects? Such differences require a well-thought-out approach, especially in an intercultural context.

Can you give a specific example of how intercultural intelligence can make a difference?

Small misunderstandings often lead to unnecessary loss of time. For example, an employee from China may say very vaguely that something should be ‘reconsidered’. A German or Swiss professional, on the other hand, would usually address the underlying problem directly. In such situations, it helps to read between the lines and recognise that indirect communication is often culturally and socially conditioned. This understanding can contribute significantly to mutual trust and cooperation.

How does the course improve long-term cooperation in multicultural teams?

The course reduces misunderstandings and promotes efficient cooperation. Participants deepen their cultural knowledge and expand their skills, which enriches them both personally and professionally.

And after the course, participants can apply what they have learned in their everyday work.

Exactly. Participants learn to recognise and understand cultural differences. These insights help to break down misunderstandings and promote clear communication. They learn how to formulate concerns in the ‘cultural language’ of their counterpart in order to interact more effectively.

You have been a lecturer in intercultural communication for almost 12 years. What qualifications and experience do you have?

In addition to the academic qualifications I gained during my studies and later in this field, I have visited over 80 countries, including Syria, Colombia and Iran. In all my global roles to date, I have worked in and with various countries in five languages and have even lived in four countries. And the most important thing is that I still don't know everything about the many exciting cultures on our planet!

Don't miss the opportunity to register for our keynote speech on ‘Successful cooperation – cultural diversity as an opportunity’! You will recognise how cultural tensions influence your daily work and how you can overcome these challenges.